Social Media Check-Ins Are Poised To Be The New Currency Of Mobile Advertising

Social Media Check-Ins

Subscribe to Social Media Check-Ins: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social Media Check-Ins: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


All You Need To Know About Social Media Check-Ins and Their Importance Authors: Mat Rider, SyedKashif tacyStone1, Valeriia Timokhina, AppDynamics Blog, Kasper Loy

Related Topics: Cloud Computing, Web 2.0 Magazine, SOA & WOA Magazine, Mobile Enterprise Application Platforms, Social Media Check-Ins, IT News & Views

Article

Türk Telekom and Akamai Partner to Build CDN and Accelerate Media

The partnership will ensure a significant increase in speed and performance for broadband and mobile users in Turkey

Türk Telekom and Akamai Technologies have signed a strategic partnership to jointly build and manage a high-capacity Operator Content Delivery Network (OCDN) in Turkey for high-quality delivery of online content and video. The partnership, which will optimize the network efficiency of Turkey's Internet infrastructure, was announced at a press conference in London attended by Türk Telekom CEO Tahsin Yılmaz and Akamai CEO Tom Leighton.

The partnership will ensure a significant increase in speed and performance for broadband and mobile users in Turkey, particularly when accessing social media and popular online video sites. It will also allow Turkish media companies to provide high quality content to their audiences outside of Turkey. With this business partnership, Türk Telekom joins a select group of leading telecommunications companies who have entered a strategic partnership with Akamai to serve global and local customers on a joint technology and network platform.

Speaking at the press conference, Türk Telekom CEO Tahsin Yılmaz commented that this strategic partnership demonstrated Türk Telekom's commitment to lead the transformation of digital life in Turkey:

"Türk Telekom built the communication infrastructure in Turkey and continues to invest in new technologies. Our collaboration with Akamai is one of the key steps we have taken in this area. As the leader of the Turkish telecommunication industry, we'll be offering benefits in cost and accessibility to all players in the Internet sector, from content providers and media organizations to the end users who access their services. Akamai is one of the largest providers of content delivery and cloud services in the world and by providing faster access to popular rich media content within Turkey, both companies will ensure a highly efficient and top performing user experience to all of the stakeholders in the industry."

Tahsin Yılmaz continued, "This partnership will also significantly reduce our network costs associated with traffic originating from content across the globe. Better yet, we will be making a significant contribution to Turkey's economy, as data traffic and services within Turkey will be accessed by users in other countries. In a sense, we'll be exporting data to many international customers."

Akamai co-founder and CEO Tom Leighton made the following remarks at the press conference:

"Akamai's Aura Network Solutions enable Türk Telekom to offer compelling new services and address consumer demand for online content and video in a manner that drives revenue opportunities, provides a superior user experience, manages network costs, and simplifies video distribution. Turkey is an important and growing Internet market and provides significant opportunity for the adoption of media and cloud services. Our partnership with Türk Telekom is a great way for both companies to bring new, innovative services to market and assist companies doing business inside the country and within the region. Over the coming years, we look forward to innovate together with Türk Telekom on cloud and network optimization solutions."

Türk Telekom-Akamai partnership optimizes speed and performance on the Internet
Companies rely on Akamai to provide secure, high performing user experiences on any device, anywhere. The collaboration between Türk Telekom and Akamai will provide global companies even faster performance to deliver their services inside Turkey. In addition, the partnership will allow Internet users much faster access to the content of domestic and international origin made available through the Akamai Intelligent Platform. With the Türk Telekom Aura CDN, global content will become more distributed toward the edge of the Türk Telekom infrastructure. The result will be faster page and download times, lower latency, higher quality online video and even better experience for Internet users in Turkey.

For companies inside Turkey looking to deliver content within the country or even globally, the Türk Telekom CDN can be utilized to provide better performance and scale. In addition, the Akamai Intelligent Platform will provide global delivery of that content utilizing its highly distributed servers throughout most areas of the world.

Paying by the amount of data traffic without the need to invest in additional servers, content portals, e-commerce platforms, media organizations, and site owners will be able to keep costs under control and thereby provide uninterrupted and fast service unaffected by unexpected surges in traffic.

Delivering 15 to 30% of the world's web traffic, Akamai is a market share leader in online content and application distribution. Akamai's global platform redirects the web requests targeting the sites of its contracted content providers to more than 141,000 servers dispersed throughout the world. Providing content at the most suitable quality by optimizing it according to the capacities of the network to which the user is connected and the device they are using, Akamai minimizes wait periods for visitors accessing global content sites, ensuring the most efficient utilization of infrastructure capacity and bandwidth.

About Akamai
Akamai is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with first class reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.

About Türk Telekomünikasyon A.Ş.
Türk Telekom is Turkey's leading communication and convergence technologies company with its modern network infrastructure covering the whole country. Offering a wide range of services to residential and commercial customers in fixed lines and broadband Internet, Türk Telekomünikasyon A.Ş has 13.7 million Fixed Access Lines, and 7.2 million Broadband connections (bulk) as of September 30, 2013. Türk Telekom pioneers in developing and implementing the low-carbon business model in Turkey with its works towards social, economic and environmental sustainability, also transforms its products and services, office practices and work processes according to sustainability principles in order to achieve this purpose and considers including all of its employees, their families, suppliers and customers into this process as a part of its strategy. Türk Telekom is the first telecommunication company calculating and reporting its carbon footprint to CDP (Carbon Disclosure Project) in Turkey.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.