Social Media Check-Ins Are Poised To Be The New Currency Of Mobile AdvertisingSocial Media Check-InsSubscribe to Social Media Check-Ins:
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About Social Media Check-Ins
Social Media Marketing is hot-hot-hot, but tracking ROI is difficult. Social Networking Games and the checkins that fuel them could solve the social media ROI problem because they are tailored to mobile from the start and track visits to real business locations where incremental sales occur. Checkins serve as a sort of advertising tracking Trojan Horse that, for the first time, capture opt-in incremental store visits, while making the process fun, useful and viral. Social Media Checkins have the potential to solidify into a new ad unit of immense impact that uses incremental store visits as a new unit of measurement for ROI.
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