Social Media Check-Ins Are Poised To Be The New Currency Of Mobile AdvertisingSocial Media Check-InsSubscribe to Social Media Check-Ins:
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About Social Media Check-Ins
Social Media Marketing is hot-hot-hot, but tracking ROI is difficult. Social Networking Games and the checkins that fuel them could solve the social media ROI problem because they are tailored to mobile from the start and track visits to real business locations where incremental sales occur. Checkins serve as a sort of advertising tracking Trojan Horse that, for the first time, capture opt-in incremental store visits, while making the process fun, useful and viral. Social Media Checkins have the potential to solidify into a new ad unit of immense impact that uses incremental store visits as a new unit of measurement for ROI.
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Facebook decision makers and their bankers were reportedly closeted together shortly before the markets closed in New York Thursday trying to decide whether to price Facebook’s IPO at $38 or $39 a share, according to the Wall Street Journal, which evidently had a glass – in the way of ...
Facebook Wednesday upped the number of shares that will be sold when it IPOs Friday by almost 25% or 84 million shares to about 421.2 million shares of Class A common stock.
The overallotment has also been increased from 50.6 million to 63.2 million. If all 484.4 million shares move,...
You knew this was gonna happen, right?
Facebook has repriced its IPO upwards from $28-$35 a share to $34-$38 a share giving it a valuation of $92 billion-$104 billion, a neighborhood more to its liking than the original $77 billion-$96 billion. The actual price won’t be set until Thur...
Brazilian-born Facebook co-founder Eduardo Saverin, 30, traded in his American citizenship last September to take up residence in Singapore, a move that will cut his taxes when Facebook IPOs on Friday.
He is estimated to own about 4% or 5% of Facebook.
The company was valued at $77...
The great Facebook IPO is supposed to happen on Friday May 18.
The company's big investor-pitching pre-IPO roadshow is supposed to kick off this Monday and only see some appearances by Facebook founder Mark Zuckerberg, according to the Wall Street Journal. CFO David Ebersman and COO S...
The great mid-May Facebook IPO has reportedly been delayed maybe until mid-June waiting on Mark Zuckerberg to wrap up whatever else is distracting him right now besides his billion-dollar Instagram acquisition or the $550 million patent deal with Microsoft, which also mean the company ...
Facebook and Microsoft said Monday on Facebook’s web site that Facebook is buying the lion’s share of the 925 US patents and patent applications that Microsoft just bought from AOL for $1.06 billion.
Facebook – and Microsoft has an investment in Facebook – is buying 650 of patents of...
With the dint of the patent wars in its ears Twitter has turned pacifist.
It figures engineers and designers should control the decision to use their work in infringement suits.
It’s put together a draft Innovators Patent Agreement (IPA) that commits it to using patents only for de...
A recent GigaOm article proclaimed “There’s no need to be a one-cloud company.” The article proceeded to highlight reasons why organizations ought to consider distributing their cloud-based applications and risk across multiple cloud providers. While such a tactic may seem unnecessary ...
Citrix Wednesday said it bought Copenhagen-based collaborative work platform Podio to expand its social media offerings for SMBs, figuring there’s going to be a surge in demand for so-called social software by the enterprise as part of the consumerization of IT.
Forrester estimates th...
The indefinable scent of billion-dollar deals is distinctly in the air.
In another victory for people inexplicably compelled to “share,” Facebook – ahead of its imminent and massive IPO at a valuation of $100 billion – is buying the revenue-less photo-sharing start-up Instagram for ...
And you thought FourSquare was a security risk… Mobile phones with great cameras are an awesome tool. Many of these end up on Facebook, visible to friends, family and, well, friends of friends and maybe even the public. They get shared around so much, you can’t really be sure where...
Facebook has countered Yahoo’s patent infringement claims with some patent infringement claims of its own.
It’s countersuing the stricken old Internet queen in federal court in Silicon Valley, charging it with infringing 10 of its patents.
According to the New York Times it’s enoug...
This being the 21st century, dissident stockholder Third Point LLC has taken its nascent proxy fight over the soul of Yahoo to the web.
Under a “vacancy” sign, it’s set up a precedent-setting blog at www.valueyahoo.com where it intends to pick apart the litany of Yahoo’s missteps to ...
A keystone to Cloud 2.0 is Cloud Identity – Common identity systems for single sign-on across Cloud as well as internal applications. Implementing Cloud Identity best practices is achieved through ‘IDaaS’ – Identity as a Service, one of the services on our Roadm...
EMC Tuesday confirmed a report that it had bought 22-year-old privately held web development house Pivotal Labs for its agile development methodology and its widely used Pivotal Tracker tool.
How much EMC spent buying the San Francisco-based software consulting operation wasn’t discl...
A first-degree direct LinkedIn connection implies that the two parties know each well.
Using this assumption two disconnected LinkedIn users, attempt to connect via an intermediary. What often turns out, is that the first degree connections are in fact very weak connections, and thus ...
HP this week announced a suite of products and services aimed at overcoming the challenges presented by the convergence of some of today's hottest business trends, mobile computing and social media.
The four software products and three services are designed to help enterprises leverag...
Yahoo went ahead Monday and made good its threat to sue Facebook for
patent infringement. And the suit’s a doozy.
It says Facebook’s whole social networking model of creating profiles and
connecting with all and sundry was stolen – Facebook was an utter loser
before it took a fre...
We are in a era where the consumer social networking in the form of face book and twitter are part of every one life. While there are several usages seen for the value proposition of these social networking tools in one’s personal life . However not much tools and t...
Social media, including Facebook, Twitter and LinkedIn, is used extensively by many functional areas in companies today to communicate about and promote their efforts, and to interact with their constituencies. For the marketing department, in particular, social media can help build br...
Facebook put in its papers to IPO after the market closed Wednesday, as expected. The S1 runs 200 pages. The S1 runs 200 pages.
It’s supposedly looking to raise $5 billion, not the $10 billion expected,
although that could change back to $10 billion by the end of this exercise.
Wh...
Have to agree that this writer gets it right. At the end of his blog post, he highly recommends everyone take a good look at Google's terms of service.
And, that is more sense than we usually get from people writing about our data service suppliers, such as Apple, Facebook, Google, an...
Ask any technology evangelist worth their salt roughly when the ‘next big thing’ is likely to arrive and they will typically say about five-years from now. It’s a safe bet; so-called ‘paradigm shifts’ in technology tend to occur roughly every half decade – or at least they have for the...
Transcript of a BriefingsDirect podcast on how businesses need to respond to a marketplace changed by social media mechanisms.
Facebook is thinking of going public in the spring and raising $10 billion – a record amount for a high-tech or Internet IPO or pretty much any other IPO – on an estimated valuation of more than $100 billion, according to both Bloomberg and the Wall Street Journal’s anonymous sources. ...
Netflix's most recent antics infuriated some, amused others and bored most. But one thing about Netflix - Netflix never tried to potentially impact your social and economic life (and not tell you about it). That's not true with Klout.
Not familiar with Klout.com? Not all that many p...
Facebook is going to build its first data center outside the United States on the edge of the Arctic Circle in the Swedish town of Lulea, a thousand miles north of Stockholm.
The site, where the temperatures are among the coldest in Europe, will let Facebook harness the elements to a...
As hundreds of Enterprise 2.0 tools continue to flood the market, the use of social networks within the enterprise is extending into other toolsets such as project management. The intersection of project management and social collaboration has the potential to improve complex project m...
As enterprises grow globally, organizations have found that the most cost-effective way to run marketing, training or internal communications is via video. However, transporting these video files to a global distributed workforce, whether streamed or downloaded, can create tremendous n...
It’s no secret that today’s IT professionals need to help their organizations capture, track, analyze and share more information than ever before. From mass quantities of transactional data, Web data, and huge and growing volumes of “machine-generated” information, such as sensor and l...
A number of interesting issues have come to light in the recent announcement of Google+ intention to move into social networking in direct competition with Facebook.
It may be that Google finally “gets it” with the idea of “circles” and “sparks” as a way of understanding social netwo...
On January 25, 2011 the overthrow of the Egyptian government began – quietly at first, with non-violent demonstrations of long-held grievances. But, by February 11 Mubarak had resigned, the government of a long-stable country had been overturned and the future of the entire region was ...
The talking heads on CNBC Tuesday were all atwitter with the news that Facebook is planning to go public in 1Q12 at a “vertigo-inducing valuation of over $100 billion.” It expects the social networking marvel to put in its IPO papers around October.
What is the difference? Is there a difference?
Actually, the difference is fundamental to how you view social media. Do you look at social media as an opportunity to be leveraged or do you look at it as a threat to be guarded against?
If you view social media as a threat that you nee...
Obviously born to pay retail, Microsoft is gonna ante up $8.5 billion cash money to scoff up Skype and turn it into its new Skype Division with CEO, Cisco veteran Tony Bates, as president. Bates will report to Microsoft CEO Steve Ballmer.
The price, more than Microsoft has ever paid ...
Scott McClellan, the CTO and interim VP of engineering of HP’s new cloud services business, let slip a few details about HP’s otherwise cloudy cloud plans when he updated his LinkedIn profile.
The Register happened to capture them before they were removed.
One of the things that wa...
Facebook is rumored to be quietly turning over the idea of buying Skype, whose potentially billion-dollar IPO was delayed into the second half after it got a new CEO from Cisco and after Skype voiced jitters over the legitimacy of its VP7 video compression/decompression IP it licensed ...
BEA co-founder Alfred Chuang, who was running the joint when Oracle swooped in and bought it three years ago for $8.5 billion, has raised a $12.6 million A round led by Andreessen Horowitz for a new start-up called Magnet Systems.
Magnet’s got a cloud-ified development platform calle...
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