Latest News from Social Media Check-Ins

Facebook IPO Likely at $38 a Share: WSJ

Thu, 17 May 2012 16:10:00 EDT

Facebook decision makers and their bankers were reportedly closeted together shortly before the markets closed in New York Thursday trying to decide whether to price Facebook’s IPO at $38 or $39 a share, according to the Wall Street Journal, which evidently had a glass – in the way of a source – pressed to the conference room door. Although nothing is definite yet, evidently the $39 price might break the camel’s back. They reportedly tried it on investors and got told no. At $38 Facebook would be valued at a record $104 billion for an IPO and raise $18.4 billion. It would take $41 a share for the social networking site to best Visa’s record-setting IPO in 2008. Of course Visa had a proven business model. Facebook doesn’t.

Facebook Tickles Its IPO Again

Thu, 17 May 2012 08:45:00 EDT

Facebook Wednesday upped the number of shares that will be sold when it IPOs Friday by almost 25% or 84 million shares to about 421.2 million shares of Class A common stock. The overallotment has also been increased from 50.6 million to 63.2 million. If all 484.4 million shares move, it’d estimated $18.4 billion could change hands, up from $14.7 billion. The added shares will be coming from early investors. The move, which gains Facebook nothing, will also cut CEO Mark Zuckerberg’s dominant voting power from 57.3% to around 55.8%. Pricing remains, at least for the moment, at between $34 and $38 a share. It won’t be locked down until Thursday night when it could be increased again. The range was between $28 and $35 until Tuesday and the stock has traded as high as $44 in the secondary markets recently.

Radius Announces Top U.S. Cities With Most Social Media Savvy Small Businesses

Thu, 17 May 2012 08:00:57 EDT

Radius, the leading provider of sales intelligence on the small business market, today announced the results of their inaugural Radius Social Small Business Report. Topping the list of most social small business cities in the U.S. are San Francisco and Los Angeles, as West Coast cities overall ranked higher than their East Coast counterparts. New York ranked #7, while other major East Coast cities, such as Boston, did not make the top 20.

Glimpse: the Social Discovery Conference Announces Agenda

Wed, 16 May 2012 14:33:00 EDT

First Likeable Awards Winners Take Home Thumbs Up Trophy

Wed, 16 May 2012 12:56:34 EDT

Likeable Media, one of the fastest growing social media and word of mouth marketing firms, announced the winners of the first ever Likeable Awards, held at its Likeable U Conference yesterday at the Desmond Tutu Center in New York. Hundreds of social media professionals gathered under one roof to share the latest techniques with participants as one of the star attractions during Internet Week.

Soundtracker Leverages Skyhook Technology to Enable Location across all Android Devices

Wed, 16 May 2012 09:03:57 EDT

Skyhook, the world leader in location information, context and intelligence, today announced that Soundtracker (http://www.soundtracker.fm), a popular geosocial internet radio app, has integrated Skyhook on all Android versions, including the Kindle Fire, and the Barnes & Noble NOOK to provide location services.

Facebook Ups Its IPO Price

Wed, 16 May 2012 07:00:00 EDT

You knew this was gonna happen, right? Facebook has repriced its IPO upwards from $28-$35 a share to $34-$38 a share giving it a valuation of $92 billion-$104 billion, a neighborhood more to its liking than the original $77 billion-$96 billion. The actual price won’t be set until Thursday night. Bloomberg claimed the company’s IPO roadshow was producing less institutional demand for the stock than expected because of less-than-rosy revenue forecasts last week – though the increase in the price would seem to belie that statement – and the AP and CNBC did a survey that found half the people polled thought the original asking price was too high – more among active investors.

First Annapolis Publishes Retailer Mobile Payments and Marketing Study

Tue, 15 May 2012 08:50:47 EDT

First Annapolis Consulting, Inc. is pleased to announce the release of its 2012 Top 100 Retailer Mobile Payments & Marketing Study, which provides an in-depth report on how leading U.S. retailers are leveraging the online and mobile channels to enable purchases and market to their customers. The study’s data-intensive approach offers a current view of retailer mobile practices and also provides First Annapolis’ unique perspective on the implications for mobile strategy development.

Facebook Co-Founder Gives Up US Citizenship

Tue, 15 May 2012 08:30:00 EDT

Brazilian-born Facebook co-founder Eduardo Saverin, 30, traded in his American citizenship last September to take up residence in Singapore, a move that will cut his taxes when Facebook IPOs on Friday. He is estimated to own about 4% or 5% of Facebook. The company was valued at $77 billion–$96 billion ahead of the IPO although, according to Bloomberg, its roadshow is producing less institutional demand for the stock than expected since Facebook said last week that advertising revenues weren’t keeping pace with user growth and may not reach its rosier forecasts. It’s supposed to go out at $28–$35 a share and sell 337.4 million shares, 180 million put up by Facebook itself. The rest of the shares are coming from CEO Mark Zuckerberg and selling shareholders like Accel Partners, Goldman Sachs and Digital Sky Technologies.

Trendrr announced as Keynote for the Social TV World Summit

Tue, 15 May 2012 03:30:48 EDT

Mark Ghuneim, CEO and Founder of Trendrr, a social media analytics company known for tracking social engagement around TV shows for TV networks and the industry at large, will keynote the Social TV World Summit which is taking place 22-23 May in London.

American Express Launches First-of-Its-Kind Mobile Offer Engine: Delivers Recommended Merchant Offers to Cardmembers Based on Their “Spend Graph”

Mon, 14 May 2012 18:00:33 EDT

American Express today launched an industry first mobile offer engine that recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location – a Cardmember’s “spend graph.”

SendGrid Now Available for HP Cloud Services

Thu, 10 May 2012 13:08:52 EDT

SendGrid, the leader in email deliverability, today announced that SendGrid's industry-leading email infrastructure service will be made available to HP Cloud Services customers, giving them a trusted option for transactional email management and delivery. SendGrid will also power transactional email for the HP Cloud Services platform itself, ensuring that critical app-generated email reaches HP Cloud Services customers.

Analytics Leader Mixpanel Set to Reach 7 Billion Actions Tracked in May, Closes Series A Round Led by Andreessen Horowitz

Thu, 10 May 2012 11:00:18 EDT

Mixpanel, the most advanced analytics platform for mobile and web, announced today that it is on pace to reach 7 billion actions tracked in the month of May, making it one of the fastest growing analytics companies in the world. Since February 2012, Mixpanel has nearly doubled the amount of actions tracked per month and increased revenue by more than 50%.

Three Outstanding Public Relations Professionals to Be Honored at 25th Annual Big Apple Awards

Wed, 09 May 2012 14:16:13 EDT

The New York Chapter of the Public Relations Society of America (PRSA-NY) today announced the 2012 winners of the chapter's three annual awards. Each year public relations professionals who have shown outstanding leadership and contributions to the industry are recognized with the John W. Hill Award, the Philip Dorf Award and the President's Award. The awards will be presented at the Chapter's 25th Annual Big Apple gala awards ceremony on Thursday, May 24, 2012. The ceremony honors public relations professionals in the tri-state area for individual accomplishments and execution of outstanding campaigns.

American Express Partners with Barnes and Noble College to Launch American Express® Campus Edition Prepaid Card in More Than 500 U.S. Campus Bookstores

Wed, 09 May 2012 12:58:20 EDT

American Express (NYSE: AXP) announced today the launch of American Express Campus Edition Prepaid Card, a reloadable prepaid Card available in more than 500 Barnes & Noble college bookstores across the United States. Campus Edition Prepaid Card will provide college students with a smart spending and budgeting tool that can be used anywhere American Express® Cards are accepted.

R and Foursquare's recommendation engine

Tue, 08 May 2012 11:45:00 EDT

Foursquare, the mobile location-sharing app (of which I'm a big fan), has an excellent recommondation system. Based on your recent checkins, places your friends found popular, and even the time of day, Foursquare Explore will recommend a great place for a sushi lunch, or the best place to buy new shoes. This presentation from Foursquare engineer Ben Lee shows how R is part of the technology stack behind Explore (see slide 31). There are also several ggplot2 charts used to visualize Foursquare data, including this analysis of the rate of checkins to San Francisco's Tartine Bakery. (Yes, it's tough to... David Smith

Belly Secures $10 Million in Series B Funding by Andreessen Horowitz

Tue, 08 May 2012 07:30:52 EDT

Belly, a rapidly-growing start-up that is effectively redefining customer loyalty for small businesses, announced today that it has received a $10 million Series B round of venture capital financing from Andreessen Horowitz (www.a16z.com). The new funds will be used to fuel development for the loyalty platform including expansion into new cities, new partnerships, and new product development. The company also announced that Jeff Jordan, general partner at Andreessen Horowitz, former chairman and CEO of OpenTable and former president of PayPal, will join the Board.

Word of Mouth Marketing Association's WOMM-U Conference Begins Today in Chicago

Mon, 07 May 2012 09:00:10 EDT

The Word of Mouth Marketing Association's (WOMMA) WOMM-U 2012 conference begins today at the Radisson Blu Aqua Hotel in Chicago. WOMM-U is the official conference for the word of mouth marketing industry, focusing on creating talkable and sharable content as well as the best practices in word of mouth and social media marketing.

Facebook’s Pied Piper IPO Supposedly Priced at $28-$35

Mon, 07 May 2012 07:15:00 EDT

The great Facebook IPO is supposed to happen on Friday May 18. The company's big investor-pitching pre-IPO roadshow is supposed to kick off this Monday and only see some appearances by Facebook founder Mark Zuckerberg, according to the Wall Street Journal. CFO David Ebersman and COO Sheryl Sandberg will reportedly handle the bulk of the meetings. Initial East Coast meetings are supposed to be stuffed to the gills. But you can see the video now (http://facebook.retailroadshow.com/launch.html). Real pricing never happens until the night before an IPO. But it claimed in a regulatory filing late Thursday that it's shooting for $28-$35 a share, a relatively broad range that values the joint at $96 billion under the magical $100 billion, leading the smart money to think it and its underwriters are aiming for a pop. There'll be at least 337.4 million shares on offer. And there might be an overallotment. There will be class A and B stock after the IPO.

LiveIntent Announces LFX -- New Platform Designed to Unlock the Value of Subscribers

Fri, 04 May 2012 09:00:24 EDT

programmatically or through a publisher's direct ad sales force.

WOMMA and FeedMagnet Form Strategic Partnership for WOMM-U May 7-9 in Chicago

Wed, 02 May 2012 12:20:41 EDT

The Word of Mouth Marketing Association (WOMMA) is proud to once again announce a strategic partnership with FeedMagnet, providing social display feeds for the upcoming WOMM-U conference May 7-9 in Chicago at the Radisson Blu Aqua Hotel. As part of the partnership, FeedMagnet has developed a rich and visual experience that will pull in a variety of social media feeds onto large display models at WOMM-U.

Dachis Group Announces Publication of Social Business by Design

Tue, 01 May 2012 08:01:02 EDT

Dachis Group, the world's leading social software and solutions firm, today announced the publication of Social Business by Design (Jossey-Bass/Wiley Hardcover; May 2012; $29.99; ISBN: 978-1-1182-7321-0), the definitive management book on how to rethink the modern organization in the social media era.

Facebook IPO May Be Delayed

Sat, 28 Apr 2012 15:00:00 EDT

The great mid-May Facebook IPO has reportedly been delayed maybe until mid-June waiting on Mark Zuckerberg to wrap up whatever else is distracting him right now besides his billion-dollar Instagram acquisition or the $550 million patent deal with Microsoft, which also mean the company needs to make more financial disclosures. According to CNBC the pre-IPO roadshow may have slipped from May 7 to May 14 or even the end of May when the Memorial weekend then becomes a problem.

Color, foursquare, Highlight, Mayfield, Pandora, Pulse, Tagged, Wavii, Zappos and Zite to Speak at Glimpse: the Social Discovery Conference

Fri, 27 Apr 2012 13:54:19 EDT

Restaurant Sciences Releases Internet Marketing Study (RIMS)

Fri, 27 Apr 2012 09:15:00 EDT

Restaurant Sciences, a provider of restaurant industry information and analytics, today announced the availability of the Restaurant Internet Marketing Study (RIMS). With more than 50 different aspects of their online presence reviewed and a sample size of thousands of restaurants, RIMS is the most complete view of the US restaurant industry's presence online. Among the findings:

Music Fans Go Behind the Velvet Rope to Enter the ‘White Room’ for Jack White’s “American Express® Unstaged” Live VEVO Event on YouTube

Thu, 26 Apr 2012 11:35:17 EDT

Today, American Express, in partnership with VEVO and YouTube, announced its roster of digital features to enhance the fan experience during Grammy® award-winning artist Jack White’s performance within its popular livestream music series, “American Express Unstaged.” The live VEVO event on YouTube will be directed by Oscar® nominated actor and director Gary Oldman (Tinker Tailor Soldier Spy, Harry Potter and the Deathly Hallows: Part 2, and The Dark Knight) and streamed globally at www.youtube.com/JackWhiteVEVO on Friday, April 27 at 9:00 PM ET / 6:00PM PT. Fans can also watch the live event on VEVO's free mobile apps for iPhone, iPod touch, iPad and Android, and also on the YouTube mobile website.

Award-Winning Chase QuickDeposit™ Nominated for Two Webby Awards; Chase Person-to-Person QuickPay™ Named Honoree

Wed, 25 Apr 2012 15:26:22 EDT

Chase Bank announced today that QuickDeposit™ has been nominated for Best Use of Device Camera and Utilities and Services (Tablets and all Other Devices) and Chase Person-to-Person QuickPay™ is an honoree in the Utilities and Services (Handheld Devices) category for mobile apps in the 16th Annual Webby Awards.

Two thirds of world's mobile users signal they want to be found

Tue, 24 Apr 2012 11:30:39 EDT

Delivery.com™ Offers foursquare® Restaurant Check-Ins When Ordering

Tue, 24 Apr 2012 09:22:00 EDT

NEW YORK, April 24, 2012 /PRNewswire/ -- Delivery.com, an e-commerce platform that enables users to order from local restaurants and stores, announced the integration of the foursquare API, allowing customers to check in to businesses when they place an online order. The new foursquare integration is designed to enable users to check in when they order on Delivery.com, sort results by check-ins, as well as read and write tips. The integration will also include user-submitted photos, so Delivery.com users can view pictures of restaurants and dishes taken by foursquare users.

Facebook Buys $550M Worth of AOL Patents Off Microsoft

Tue, 24 Apr 2012 08:45:00 EDT

Facebook and Microsoft said Monday on Facebook’s web site that Facebook is buying the lion’s share of the 925 US patents and patent applications that Microsoft just bought from AOL for $1.06 billion. Facebook – and Microsoft has an investment in Facebook – is buying 650 of patents off of Microsoft for $550 million cash. A quick turnover for Microsoft considering its deal with AOL hasn’t closed yet and the whole megillah needs regulatory approval. In fact, Microsoft’s general counsel Brad Smith remarked in a prepared statement that “Today’s agreement with Facebook enables us to recoup over half of our costs while achieving our goals from the AOL auction. As we said earlier this month, we had submitted the winning AOL bid in order to obtain a durable license to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.”

Rio SEO Debuts as the Leader in Reporting and Automation Software for SEO

Tue, 24 Apr 2012 08:36:04 EDT

Covario, Inc., the nation's leading independent search marketing agency, today unveiled a new business unit aimed at growing the market for its award-winning SEO (search engine optimization) and social media software tools.

Radius Introduces First Small Business Sales Intelligence Platform

Tue, 24 Apr 2012 08:00:45 EDT

Radius today introduced the first sales intelligence platform exclusively focused on providing relevant and accurate data on the small business market. The company, formerly known as Fwix, is rebranding as Radius, and delivering real-time online and social data for sales teams targeting small to medium-sized businesses, a market representing 65 percent of the U.S. economy (SBA)(1). The sales intelligence tool is available via the company's web site (www.radiusintel.com), a mobile app for the iPad, and the application is also integrated into major CRMs.

Krispy Kreme Summer Fruit Pies: In Season in your Grocery Store Aisles

Tue, 24 Apr 2012 07:05:44 EDT

WINSTON-SALEM, N.C., April 24, 2012 /PRNewswire/ -- For a limited time only, Krispy Kreme® is introducing two summer fruit flavors into a new line of seasonal glazed pies at participating mass merchants, grocery and convenience stores. This April, Krispy Kreme springs into its summer pie offerings with a NEW Glazed Lemon Pie. In June, Krispy Kreme will kick off the summer season with a NEW Glazed Peach Pie while supplies last.

Only 10% of UK businesses measure social media ROI

Tue, 24 Apr 2012 05:52:00 EDT

Marketers spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally

Over half of UK companies have increased the amount of time dedicated to managing social media this year, with 20% expecting it to increase further in the next twelve months
17% reported intent to set up more social media channels in the coming year

London, 24th April 2012: Research released today by EPiServer, an innovator in multichannel digital marketing and e-Commerce software, revealed that only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months. All figures point towards continued growth of the uptake of social media by British brands, however the vast majority are still clearly struggling to measure its impact.

The EPiServer study, 'Tackling the social challenge' (www.episerver.com/socialchallenge), reveals the opinions of 250 UK marketing decision makers and offers a full overview of participation on social media channels and communities by UK businesses.

Social growth
Over the past year, almost a third (29%) of UK businesses have set up a new social media channel and 52% have increased the amount of time dedicated to managing social media. One in five also expect to further increase their social media investment in the next 12 months.

Despite the fact few businesses are measuring their ROI effectively, many companies said that they have seen tangible benefits from their social media outreach. A quarter of businesses reported that they have seen an increase in website traffic, while one in five (21%) attribute an increased sales turnover to the active use of social media. Just under a third (30%) also said they've experienced increased customer loyalty, and 31% report heightened customer engagement.

Managing social media channels
With an array of online communities, forums and channels for brands to take advantage of, many businesses are looking at implementing simultaneous outreach on multiple platforms. Facebook (65%) and Twitter (60%) are the most popular channels, but around a quarter of companies are currently managing more than one account on each. Marketers now spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally.

The role of a community or social media manager is something companies are starting to consider but, similar to last year, they have largely failed to appoint dedicated managers. Only 22% have a social media or community manager in place.

Maria Wasing, VP of Marketing Europe & Sales Operations, EPiServer, commented, "While an increasing number of businesses are embracing social media, there are clearly areas for improvement if they are to take full advantage. Managing social media can be challenging and time-consuming, so it's vital to put in place a dedicated resource, along with the right tools and platforms to ensure multiple channels can be updated and managed with ease.

Wasing continued, "The key to effective measurement lies in keeping it simple to manage. Many companies are overwhelmed with having multiple social media channels to maintain simultaneously, and just keeping them operational can be time-consuming. With the right tools though, businesses could be managing all of their channels through a single interface, with segmentation and measurement tools all included in the same dashboard. EPiServer's recently launched 'Social Reach' connects these capabilities with the company's overall online presence and website - for maximum efficiency without sacrificing the ability to tailor content."

EPiServer's Social Reach is an add-on to its CMS solution, allowing marketers to communicate efficiently and consistently across social networks including Facebook, LinkedIn and Twitter. By enabling marketers to use a single interface to tailor socialised and personalised content across multiple social channels, and removing the boundaries between the site and public social networks, Social Reach maximises the value of multichannel digital marketing leading to increased traffic and conversion rates.

The full report, 'Tackling the social challenge', is available for free download at www.episerver.com/socialchallenge. EPiServer will be available to discuss the report and offering demonstrations of Social Reach at stand E5030 at Internet World - Earls Court, London, UK, 24-26th April.

- Ends -

Notes to Editors

For media information, please contact:
Ellie Dobson/ Fiona Kay
EML Wildfire Technology PR
episerver@emlwildfire.com
020 8408 8000

Methodology:
The study, which was carried about by Onepoll on behalf of EPiServer, surveyed over 250 marketing decision makers about their use of social media within their organisation.

The survey was conducted online in February 2012. The results of answers to the questions were translated into percentage values.

About EPiServer:
EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4,000 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 14,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

The Echo Nest and Songkick Partner to Help Fans See More Concerts

Mon, 23 Apr 2012 13:00:38 EDT

Krispy Kreme Signs New Development Agreement for Russia

Mon, 23 Apr 2012 08:00:54 EDT

Variety Entertainment & Technology Summit Announces Keynote Conversation with CSI Creator Anthony E. Zuiker and Medialink Chairman Michael Kassan, April 30

Fri, 20 Apr 2012 07:00:48 EDT

Variety is pleased to present an afternoon Keynote Conversation with CSI creator Anthony E. Zuiker and MediaLink Chairman and CEO Michael Kassan at its Entertainment and Technology Summit April 30 at the Ritz Carlton in Marina del Rey.

Poynt Corporation Presents at MMA Forum Singapore

Fri, 20 Apr 2012 07:00:05 EDT

Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, today announced that Margaret Glover-Campbell, Senior Vice President, Marketing and External Relations of Poynt Corp., has been invited to present her thought leading insights at the Mobile Marketing Association's MMA Forum in Singapore regarding the latest mobile marketing strategies and consumer behavior, including user expectations regarding the quality of local search data.

Twitter Starts an Anti-Patent Suit Crusade

Fri, 20 Apr 2012 07:00:00 EDT

With the dint of the patent wars in its ears Twitter has turned pacifist. It figures engineers and designers should control the decision to use their work in infringement suits. It’s put together a draft Innovators Patent Agreement (IPA) that commits it to using patents only for defensive purposes. It won’t use them in offensive litigation without the inventor’s permission. That obligation, however, doesn’t apply for some reason to companies that have sued anyone over patents in the last 10 years, leaving a lot of companies Twitter could up and sue without anybody’s blessing. It also doesn’t apply in cases of a pre-emptive strike.

Travel on a Map -- Georama Takes an Interactive Approach to Re-Imagining Travel

Thu, 19 Apr 2012 14:42:29 EDT

Today, Chicago-based startup Georama, unveiled the world's first end-to-end leisure travel platform at the prestigious DEMO Spring 2012 conference, a launchpad for emerging technology. Connecting the best content, fares, and social networks from across the web, Georama is the only platform that allows travelers to plan, book, and share their trip in one place. It takes a unique approach by basing the entire site on a one-of-a-kind interactive map, thereby offering a truly engaging experience.

Alan Cumming To Be Honored At Live Out Loud's Eleventh Annual Young Trailblazers Gala On April 30th

Thu, 19 Apr 2012 14:10:31 EDT

BOMBAY SAPPHIRE® Gin To Enhance Tribeca Film Festival Experience Through Interactive Map And Foursquare Integration

Thu, 19 Apr 2012 12:54:52 EDT

NEW YORK, April 19, 2012 /PRNewswire/ -- BOMBAY SAPPHIRE® gin is proud to launch a series of digital tools and rewards to help 2012 Tribeca Film Festival (TFF) attendees (21+) make the most of the festival, which runs April 18 to 29. The TFF interactive map, utilizing Google Maps, will help consumers navigate the festival by providing venue information, show times, select restaurant and bar locations, and more.

Spredfast Accepted into Facebook's Preferred Marketing Developer Program

Thu, 19 Apr 2012 09:05:45 EDT

Dachis Group Launches Content Insight Functionality on Social Performance Monitor and Facebook Insights API Integration

Thu, 19 Apr 2012 08:00:40 EDT

Dachis Group, the world's leading social software and solutions firm, today announced the launch of Content Insight and the integration of the Facebook® Insights API into its social analytics platform, providing brands with a way to measure the impact of conversation streams and determine the most effective content for their pages.

DEMO Spring 2012 Conference Opens, Defining Future of Mobile, Enterprise, and Cloud Technology

Wed, 18 Apr 2012 22:16:00 EDT

featuring ground-breaking new innovations and product launches in the areas of cloud computing, enterprise, and mobile technologies and applications from companies across the globe.

VenueSeen Enables Businesses to Harness the Power of Niche Social Networks

Wed, 18 Apr 2012 18:19:38 EDT

For brands, monitoring geo-tagged, location-specific updates on niche social networks like Instagram was virtually impossible ... until now. Launching on April 17, VenueSeen pulls location-specific content uploaded to Instagram, Foodspotting and Foursquare into one central dashboard. This new service makes it easy for business owners and marketers to identify and interact with the people who are shaping their business's story one photo, comment, tip or review at a time. Click here to start your free 14-day trial.

Taptera Announces Serendipity, the First Apple iOS Application to Revolutionize Sales Performance

Wed, 18 Apr 2012 12:55:04 EDT

Taptera, a leading developer of consumer-inspired mobile enterprise applications, today announced its latest offering, Serendipity, at the DEMO Spring 2012 conference. Serendipity increases professional and enterprise Salesforce.com users' interactions with Opportunities by linking to curated, real-time, location-aware data from social networking platforms including Twitter with support for Facebook, LinkedIn and Foursquare coming later this year. Today, Salesforce.com users on iOS can request an invitation to Serendipity.

Where Is the Future of Social Media Marketing? [Research] | ClickZ

Wed, 18 Apr 2012 11:32:36 EDT

In today’s online world, mass can be reached in months, not years. For proof, all you have to do is look at Pinterest’s explosion over the last six months, becoming the fastest standalone site to surpass the 10 million unique monthly visitors mark. So why haven’t location-based social networks had this kind of explosive growth? [...]

Using Multiple Clouds to Improve IT Resilience

Wed, 18 Apr 2012 06:00:00 EDT

A recent GigaOm article proclaimed “There’s no need to be a one-cloud company.” The article proceeded to highlight reasons why organizations ought to consider distributing their cloud-based applications and risk across multiple cloud providers. While such a tactic may seem unnecessary given the redundancy and SLAs that many cloud providers offer, historical events suggest there is indeed wisdom in relying on more than one cloud.

Typesafe Named "Cool Vendor" by Leading Industry Analyst Firm

Wed, 18 Apr 2012 03:00:00 EDT

Typesafe today announced that it has been recognized as a "Cool Vendor" in Gartner's "Cool Vendors in Application Development, 2012" report by Brian Prentice, Jim Duggan, Mark Driver and Thomas E. Murphy.