Social Media Check-Ins Are Poised To Be The New Currency Of Mobile Advertising

Social Media Check-Ins

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As we know, Chief Information Officers are generally ‘change and upheaval averse' because it is, after all, mostly prudent to resist change. With change comes risk, new user training, new integration challenges and a bottom line with increased cost. But new social enterprise trends cannot be brought to bear without taking the necessary steps that form Business Process re-Engineering (BPE) and its associated evils. If process re-engineering within the commercial space has indeed developed a bad name, this may be down to the fluffier of the fluffy management consultants who operate in this space. The serious, non-fluffy and very real process of moving to new social enterprise platforms is now a very pressing challenge for many CIOs (and CEOs) who realize that they must adapt to the new way of working practices if they are to optimize efficiency. What Is Social Enterp... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote existing marketing programs. I once suggested that we had a 15 second video to a webinar invite with the speaker telling the audience what they were being invited to. the result was extrodinary and one of our highest performing lead generation efforts we ever put together. twice as many peo... (more)

BlogMobs – The Attack of the Fifth Estate

The events in Egypt over the past few days made me think about an article I was compelled to write back in late June 2006. It pondered the question, “Can any traditionally organized government withstand the ideological forces of a technologically empowered proletariat?” Call them blogmobs, txtmobs, tweetmobs or simply publishers, everyone in Egypt has a voice – and no matter how the government tries to silence them, in the Information Age, information will find a way. Here’s what I’ve been thinking about: Throughout history, the Estates of the Realm have come under various attacks. In the past, the asymmetry of wealth usually struck the decisive winning blow for the first or second estate, and all was set right with the world. Truth be told, the fourth estate (the press) has been under the complete control of the first (clergy) and second (nobility) estates throughout... (more)

Proxy Fight over Yahoo Takes to the Web

This being the 21st century, dissident stockholder Third Point LLC has taken its nascent proxy fight over the soul of Yahoo to the web. Under a "vacancy" sign, it's set up a precedent-setting blog at www.valueyahoo.com where it intends to pick apart the litany of Yahoo's missteps to convince its fellow investors that the company's destiny would be better off in savvier hands like those of the four pretty high-profile independent directors it's proposed should sit on the Yahoo board. The site is done up in Yahoo's signature purple and there's a linking Facebook page. (You will of course remember that Yahoo's new CEO Scott Thompson, ex of PayPal, is suing Facebook for infringing Yahoo patents.) Third Point says, "We created ValueYahoo as a guide for our fellow Yahoo shareholders who want change at one of technology's most valuable - and sadly, we believe, most mismana... (more)

Facebook IPO May Be Delayed

The great mid-May Facebook IPO has reportedly been delayed maybe until mid-June waiting on Mark Zuckerberg to wrap up whatever else is distracting him right now besides his billion-dollar Instagram acquisition or the $550 million patent deal with Microsoft, which also mean the company needs to make more financial disclosures. According to CNBC the pre-IPO roadshow may have slipped from May 7 to May 14 or even the end of May when the Memorial weekend then becomes a problem. ... (more)

Take Social Media Privacy Into Your Own Hands

By Steve McMaster - I’ve gotten in a lot of arguments lately about one of the latest “hot topics” in the end-user side of technology – privacy. With some of the biggest names in Social Media doing a really bad job of it (and I’m not even just talking about leaked passwords), it’s something that’s throwing itself in the face of many average, day-to-day computer users. Many in the security industry already know most of the things people are discovering, and have screamed warnings from the mountaintops to the folks below. Alas, this is the woe of being a security engineer. But here’s my gripe for you. Facebook has, as of April 2012, 901 million active members (according to Wikipedia). If Facebook were a country, it would be ranked 3rd in the world by population. And it seems every week, they’re in the news again, someone ranting about their privacy on Facebook. My fav... (more)

AWS Adds Elastic Transcoder

Amazon Web Services is now hawking Amazon Elastic Transcoder, described as a highly scalable service for transcoding video files between different digital media formats that's supposed to save users a lot of time and money by eliminating complexity. Amazon said customers can use the stuff to convert their large high-resolution "master" video files into smaller versions optimized for playback on web sites, mobile devices, connected TVs and other video platforms. Elastic Transcoder apparently removes the need to manage infrastructure and transcoding software, providing scalability and performance by leveraging AWS services. The service manages all aspects of the transcoding process transparently and automatically. It also supports pre-defined transcoding presets that make it easy to transcode video for smartphones, tablets, web browsers and other devices. Amazon ... (more)

Intel’s Apparently Going into the TV Business

Well it seems that because PCs are dying and servers aren't growing much, Intel or, in this case, Intel Media is going into the television business, acing out Apple, which may have walked away because of licensing issues or even bandwidth despite what Steve Jobs told his biographer before he died about cracking the TV code and creating an integrated TV set. Intel's set-box will reportedly store programming and let users catch up on what they've missed when they can. There's no indication of a launch date, or pricing or how far back a viewer can go. It appears Intel may partner with Comcast and get Internet-based content like Netflix' streaming service that works on mobile devices; there doesn't seem to be any contracts yet. The general manager of Intel Media, Erik Higgers, let the cat out of the bag at the D: Dive into Media conference hosted by AllThingsD. ... (more)

Google Enterprise, Mobility and Business Transformation at Woolworths

In my research on companies that are transforming themselves by adopting an integrated SMAC (social, mobile, analytics and cloud) strategy, I came across a recent blog article by the CIO of Woolworths Limited, Dan Beecham.  I will share some excerpts from it here. Woolworths is an Australian company that was founded in 1924 in Sydney. Today Woolworths has more than 3,000 stores across Australia and New Zealand that span food, liquor, petrol, general merchandise, home improvement and hotels.  Last fall I had the honor of being invited to teach a SMAC strategy session for Woolworths at their beautiful campus outside of Sydney. This is what Beecham said about their strategy, "We've decided to move to Google Apps and Chrome. Changing to a cloud-based suite of tools is a key part of our strategy to use technology to promote greater collaboration, productivity and effective... (more)

Why Social Media Check-Ins Could Bridge the ROBO Gap

Badges, Passports, the Creator, the Founder, the Mayor, getting a Pin, picking up a raccoon..This is the language of the newest phenomenon to hit the location-enabled social media marketing world. I am talking about Social Networking Games. No longer only for geeks and geocachers, these are real tools for seeing where your friends are, in real time, as they “check-in” to locations and share what they are doing. Since the device knows where it is, you can only check in to a location you are visiting. While mobile location sharing is not new, incentives that tap our competitive side offered by a “game” are, and this makes all the difference. The “game” element is that you earn virtual rewards in the form of pins or badges to fuel participation and interaction with real locations. If, for example, you are the first to register a place you want to check-in to, you can... (more)

Financial Social Media Firm Advisōlocity to Develop New Site Content

Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this week with financial social media firm, Advisōlocity, to develop fresh content and a Search Engine Optimization strategy (SEO) for the firm’s new web site. “Additionally, we will evolve the firm’s graphic standards and improve the site’s navigation,” said Zach Hedges, Advisōlocity’s technology director. "We will evolve graphic standards:" Mr. Hedges Mr. Parkin said the goal of the effort is to convey a high-quality, professional identity that is tied in with the firm’s comprehensive client service model. “We are building a legacy of relationships,” he added. “I think the digital world will help me provide additional value to my clients and their families.” D. Bruce Johnston, who recently co-founded the Advisōlocity agency with Mr. Hedges and John Drachman, said, “We offer a comprehensive men... (more)