Social Media Check-Ins Are Poised To Be The New Currency Of Mobile Advertising

Social Media Check-Ins

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Ever since I first published here my tentative list of Top Players in the Cloud Computing Ecosystem - now expanded to a list of 250 and growing daily thanks to community feedback via my Twitter account (@jg21) and a very kind mention by ReadWriteWeb - there have been suggestions that another prism through which to view cloud computing might be that of people rather than companies. Now Michael Sheehan has encouraged me to Just Do It, so let me get per the previous Top Cloud Players list, this list will a work-in-progress and is totally porous, so don't hesitate to ping or tweet me if there are folks I have missed. In particular if you are a journalist whose "beat" is Cloud Computing, please let's be hearing from you, and we can maybe widen this list from Cloud Bloggers to Cloud Commentators. For now though let's get started. In alphabetical order - to av... (more)

Microsoft Kills Its Blogging Platform

Microsoft is throwing in the towel on its six-year-old blogging platform Windows Live Spaces (née MSN Spaces). It's sending its bloggers over to, a competing platform, where Microsoft's current crop of scribblers can get free space. The two have worked out a migration scheme and Microsoft will redirect URLs. Bloggers can use Microsoft's facilities until the end of the year but have to be out by March. Microsoft counts 30 million "active" users. In comparison WordPress, written in PHP and hosted on Apache, for Pete's sake, powers over 8.5% of the web, is used on over 26 million sites and is seen by over 250 million people a month. This is the new practical "why-waste-the-money" Microsoft, which has decided not to fight the social networking crowd with look-a-like services and simply integrate with them instead. ... (more)

New Facebook Investment Implies a $50 Billion Valuation

The New York Times is reporting that Goldman Sachs has invested $450 million in Facebook, with the Russian investment firm Digital Sky Technologies, which has already invested $500 million in Facebook, investing $50 million more. The new half-billion round of investment, says the Times, values the company at $50 billion. The news comes just days after Facebook overtook Google as the most visited Web site in 2010, according to the Internet tracking firm Experian Hitwise. ... (more)

HP Offers Products & Services to Deal with Mobile Computing & Social Media

HP this week announced a suite of products and services aimed at overcoming the challenges presented by the convergence of some of today's hottest business trends, mobile computing and social media. The four software products and three services are designed to help enterprises leverage traditional systems of record, while creating an improved and extended presence and engaging better with customers, partners, and even employees. IT-driven systems of record, while they serve up useful information, are usually commodities and in themselves don't create business differentiation. The new offerings, however, provide systems of engagement, which change the way enterprises interact with those people now using tablets and smartphones in increasing numbers, as well as through social media. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.] "Unless we worry about a syst... (more)

Can Digital Advertising Save the Fourth Estate?

The newspaper industry is arguably ripe for re-invention. In 1704, the first newspaper advertisement was published. Ever since, newspapers have served their local and loyal community of readers, while pursuing new revenue streams in advertising. And so began an uneasy relationship with consumerism - newspapers can uniquely offer advertisers access to captive, local consumers while advertisers offer newspapers the potential for new dollars. According to a study last year on U.S. shopping habits, 72 percent of Americans read or look at newspaper inserts regularly or occasionally, and more than half say newspapers are the medium they use to plan shopping. The newspaper has evolved into more than a trusted source for news; it is a conduit for the reader to connect with the larger community. Digital advertising has been an undeniable groundswell for the advertising ind... (more)

Zuckerberg Blames HTML 5

Facebook CEO Mark Zuckerberg came out of his foxhole Tuesday and made his first public appearance since his social network’s catastrophic IPO in May at the TechCrunch Disrupt conference in San Francisco. He called the IPO’s aftermath – which has seen its price crater by half – “disappointing” and protested that he cares about his stockholders but reiterated that he’s more interested in building value over the long-term. In a televised and webcast half-hour interview he told inquisitor Michael Arrington, the founder of TechCrunch, that the reason Facebook’s mobile strategy – on which its monetization and ultimate survival depends – is in disarray is because Facebook originally depended on HTML 5 and HTML 5 failed it. The company “bet too much on HTML 5,” he said. Facebook started implementing HTML 5 two years ago and was implementing it in some mobile widgetry call... (more)

The Changing Facets of External Communication

External communication methodology has evolved vastly in the last century, especially during the last two decades. We have witnessed the evolution in communication methodology with every new step the internet revolution has taken forward. So, we have moved from sending letters to phone calls to mobile communication via SMSes and cellular calls, emails and have finally arrived at the current scenario where communication occurs at various levels through emails, instant messaging, communicating via social networks, voice and video chats etc. Rate of Adoption of Technology The rate at which consumers have adapted to the new technology and adopted them hasn’t slackened; in fact, the pace has increased manifold. Switching from computers to laptops to Smartphones was a comparatively quick transition. To a great extent, this may be attributed to the level of awareness and ... (more)

Twitter Is Not a SaaS Monitoring Solution

A few weeks ago I was trying to update some files I have stored on a cloud storage service (that will remain nameless). I had moved my files there a while back as a way to make it easier to access them from my various devices and to avoid losing them during the next inevitable hard drive failure. For the most part I've been happy with the service, but on this day, I was unable to access the site. Not good, as I was rushing to make some changes and send the files to a colleague. Frustrated by my situation, I asked a co-worker to see if he was also having problems. He was, so we did the next logical thing you would expect. We went to the service provider's status page to see what they had to say. According to it, the service was healthy and there were no current service or maintenance notices. #nowwhat? Twitter! Of course. Whenever services like YouTube or Hulu have... (more)

Why Social Media Check-Ins Could Bridge the ROBO Gap

Badges, Passports, the Creator, the Founder, the Mayor, getting a Pin, picking up a raccoon..This is the language of the newest phenomenon to hit the location-enabled social media marketing world. I am talking about Social Networking Games. No longer only for geeks and geocachers, these are real tools for seeing where your friends are, in real time, as they “check-in” to locations and share what they are doing. Since the device knows where it is, you can only check in to a location you are visiting. While mobile location sharing is not new, incentives that tap our competitive side offered by a “game” are, and this makes all the difference. The “game” element is that you earn virtual rewards in the form of pins or badges to fuel participation and interaction with real locations. If, for example, you are the first to register a place you want to check-in to, you can... (more)

Twitter Gets Extreme Makeover

In an announcement made Tuesday at the company HQ of Twitter by its Co-Founder & CEO, Evan Williams (@ev), who bought one of the world's most famous domains for just $7,500, Twitter unveiled a new "faster, better" look. But first the co-founder and CEO Williams gave some background. Twitter - especially mobile Tweeting - was "too difficult," Williams said. Which is why Twitter developed its own mobile apps, so that now 16% of new Twitter users start using Twitter via their mobile devices. Twitter, in Williams' vision - shared by his co-founder Biz Stone (@biz) - is an information network. Ever since he left Blogger eleven years ago he has been trying to make information easier to share, Williams said. In a somewhat meandering presentation, marred by slides that wouldn't work and awkward silences, Williams initially spent a great deal of time explaining, to people who alre... (more)

Why Blogging is Not a True Co-Technology

Speaking Thursday in Tokyo at The New Context Conference 2010, the founder of Twitter, Biz Stone (pictured), put onto the record two sentences that will stand the test of time in the era of social computing: "Twitter isn't a triumph of technology it's a triumph of humanity. A more connected world leads to a more empathic world." Interestingly, Stone makes this observation in the self-same week that saw the sale of TechCrunch, Inc. to New York-based AOL - triggering a spate of commentaries along the lines of This Is the Death of Independent Blogging. Is this an inflexion point? Hell, yes. And a big one. This week is also the week in which, as Guy Kawasaki reminds us, that Twitter's traffic overtook that of MySpace. So what is going on? Why is independent blogging being characterized as dying at the very moment that tweeting is becoming as natural a part of the interconn... (more)