The rise in use of personal social sites, social networking tools, and BYOD
mobile devices in the workplace increases the threats to any company's
mission exponentially.
Social media, including Facebook, Twitter and LinkedIn, is used extensively
by many functional areas in companies today to communicate about and promote
their efforts, and to interact with their constituencies. For the marketing
department, in particular, social media can help build brand awareness,
improve (or destroy overnight!) the company's reputation, and engender
customer loyalty. It also offers the hope of achieving the ultimate dream of
any marketing professional - to see their new marketing campaign "go viral"
on the Internet. When skillfully used by the HR department or a hiring
manager, social media can quickly find talented new hires using an informal
network of millions of interconnect... (more)
Facebook put in its papers to IPO after the market closed Wednesday, as
expected. The S1 runs 200 pages.
It’s supposedly looking to raise $5 billion, not the $10 billion expected,
although that could change back to $10 billion by the end of this exercise.
What tiny percentage of the company $5 billion or $10 billion might represent
is unclear.
The company is still valued at somewhere between $75 billion and $100
billion.
Late last week, when reports of the impending S1 started circulating, PrivCo
claimed that Facebook was targeting an IPO price of $38-$40 for its shares,
with ... (more)
OneBill, Inc. today announces the general availability of the OneBill
Subscription Commerce Platform, v2.1. This new release unleashes the revenue
potential of social commerce through integration with social networking
sites. The marketing, promotion, and selling of new subscription offers opens
a new revenue stream from the rapidly-growing number of social interactions,
turning social media into a lucrative sales channel for subscription services
companies. Additionally, OneBill offers end-to-end Business Support Systems
(BSS) functionalities on a single platform to support the ... (more)
PHILADELPHIA, Feb. 16, 2012 /PRNewswire/ -- LoSo, Inc., a location-based
social media app that shows you what is around you, what is going on and
rewards you for going out, today announced the release of its version 2.0
app. The most significant 2.0 enhancement includes a complete redesign of the
app, featuring user profiles and real-time news feed displaying what's going
on around the user at specific restaurants, bars, or clubs. The new version
also offers an enhanced What's Up! function that allows users to upload a
message, photo or video alerting others about what is going ... (more)
Have to agree that this writer gets it right. At the end of his blog post, he
highly recommends everyone take a good look at Google's terms of service.
And, that is more sense than we usually get from people writing about our
data service suppliers, such as Apple, Facebook, Google, and more wannabes.
Usually, the sermon stops before this sound piece of advice and rests its
case with "OH MY, WHAT DID WE DO TO DESERVE THESE TERMS ...".
The author, in this case, puts the problem closer to its source: us, the
users of said personal data resellers.
Yeah, right. Google does evil. Apple h... (more)
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